Our Story & Mission

Who are we?
Keeeps was founded by Tamra Booth in March 2020. Tamra went to art college in 1993 where she first discovered the freedom and joy of clay
Tamra has worked in retail and property for over 25 years and reawakened her love of ceramics in 2020. She maintains her property role in an advisory capacity while following her excitement and passion for pottery with Keeeps
The online Keeeps store came first, followed by a pop-up shop window display in Marlow in January 2021
Keeeps is run by Tamra and her small but fantastic team, who are based in Berkshire, UK

What we do
Our pottery is crafted by real working potters mainly from the UK, both emerging designers and established ceramicists. All the pieces are hand-picked by Tamra who travels around the country visiting studios and curating pottery. The studio pottery we source and design is functional, but it is also to make life pleasurable
Each piece of pottery is beautiful, some of it quite fun, and most of it, perfect for gifts. All of it is lovingly made and, importantly, handmade and unique
You can buy online from our collections, or see some of our pottery on display in our Marlow pop-up shop window. We also offer personal shopping video calls to demonstrate pottery pieces and help our customers choose gifts, no matter how small. Drop us a line on our email to book a personal shopping call

What matters to Keeeps?
Keeeps comes from Tamra’s love of organisation, the authenticity of handmade ceramics, a personal desire to: put studio potters firmly on the map, offer impressive customer and supplier care, and give back
“By focusing on what is important in life, I unearthed my passion for orderly homes, design and ceramics. Our unique, stand-out, functional homeware made by amazing studio potters, is perfect for those looking for connections, stress relief and care in their lives”
If you love community, art, food, individuality, sustainability or interiors, there's every chance you will love Keeeps :)

BEING RESPONSIBLE
We sell all-natural products - clay is literally, fired mud
Our products are made from a no-waste material (unused clay can be recycled into workable clay) which is sustainably and ethically sourced. Whilst not bio-degradable once fired, if buried underground, unlike plastic, pottery does not leech any toxins that affect plant growth or ground water
Our packaging is all biodegradable, even the tape, and designed to take up minimal waste in our customers’ bins
We recognise that we must do our best to positively impact employees, society, community and the environment:
- We look after our employees and potters
- We encourage and support a screen-free, mindful career and hobby
- Our packaging and gift wrapping is all biodegradable and reusable

What next?
The online ceramics store was just the beginning of Keeeps. We are now collaborating with potters and creating designs with them based on what our customers want and love. Our 'Just for Keeeps' pieces are made exclusively for Keeeps and some of these are now designs we have worked on with the potter
Our pop-up shop window is now open in Marlow. We aim to have a permanent store by late 2021 with a pottery studio for you to enjoy more hands-on fun and joyful experiences with friends and family
We are currently designing other clay related products and services. More news on this soon. And later in 2021 we will be launching our charity - For Keeeps Foundation - for art therapy, support for potters and more
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