Our Story & Mission
Who are we?
Keeeps was founded by Tamra Booth in March 2020 with the vision of becoming the top UK pottery brand, creating sustainable careers for British potters, and serving the community
Tamra went to art college in 1993, specialising in ceramics and photography. She then worked in retail and property for over 25 years and still maintains her property role in an advisory capacity.
The online Keeeps store launched first, followed by pop-up shops. The first permanent Keeeps Store & Studio opened in Marlow, Bucks, in May 2022.
Keeeps is run by Tamra and her fantastic team, all of whom are ever-so-slightly obsessed with pottery. As a growing business, we love hearing from people who want to join us on our journey, so if you have a passion for pottery, do get in touch:
What we do
You can buy handmade pottery from our online store and make pottery in the Keeeps Store & Studio in Marlow high street. Our studios for pottery classes are there for you to enjoy hands-on fun and joyful experiences with friends and family
Our ceramics are handmade by British potters, both emerging designers and established ceramicists. All the pieces are hand-picked and curated, and sometimes co-designed, by our team. All of it is lovingly handmade and unique, often with little flaws that we call 'flawsome'!
What matters to Keeeps?
Keeeps comes from Tamra’s love of retail, organisation, the authenticity of handmade ceramics, and a desire to: put UK studio potters firmly on the map, offer impressive customer and supplier care, create an exciting retail experience, and give back
“By focusing on what is important in life, I reawakened my passion for design and ceramics. Not only do I have the joy of working with talented studio potters, I also get to help those looking for connections, stress relief, care and calm in their lives. Our pottery classes further enhance the well-being of our customers and potters and bring together the communities in which we work”
If you love community, art, individuality, sustainability or interiors, there's every chance you will love Keeeps :)
We sell all-natural products - clay is literally, fired mud. Our products are made from a no-waste material (unused clay is recycled into workable clay) which is sustainably and ethically sourced. Whilst not bio-degradable once fired, if buried underground, unlike plastic, pottery it does not leech toxins that affect plant growth or ground water
Our packaging is all biodegradable, even the tape, and designed to take up minimal waste in our customers’ bins
We recognise that we must do our best to positively impact employees, society, community and the environment:
- We look after our employees and potters
- We encourage and support a screen-free, mindful career and hobby
- We support British industry and homegrown practical skills
- Our packaging and gift wrapping is all biodegradable and reusable
The online ceramics store and the Marlow store and studio are just the beginning for Keeeps.
We have launched a clay kit collaboration selling home pottery kits with a charity, to help fund art workshops for those in need. We are working on other clay related products and services.
We have other charitable work in the pipeline, including our own charity - For Keeeps Foundation - for art therapy, support for potters and more. More news on this soon.
Sign up below for latest pottery releases, class booking schedule, as well as lots of pottery advise and inspo: