Our Story & Mission
Who are we?
Keeeps was founded by Tamra Booth in March 2020. Tamra went to art college in 1993 where she first discovered the freedom and joy of clay
Tamra has worked in retail and property for over 25 years and reawakened her love of ceramics in 2020. She maintains her property role in an advisory capacity while following her excitement and passion for pottery with Keeeps
The online Keeeps store came first, followed by a pop-up shop window display in Marlow in January 2021
Keeeps is run by Tamra and her small but fantastic team, who are based in Berkshire, UK, and who are ever-so-slightly obsessed with handmade UK pottery.
What we do
Our pottery is crafted by real working British potters, both emerging designers and established ceramicists. All the pieces are hand-picked by Tamra who travels around the UK visiting studios and curating pottery. The studio pottery we source and design is functional, but it is also to make life pleasurable
Each piece of British pottery is beautiful, some of it quite fun, and most of it, perfect for gifts. All of it is lovingly made and, importantly, handmade and unique
You can buy online from our collections, or see some of our pottery on display in our Buckinghamshire pop-up shop window. We also offer a corporate gifting and other business services.
We provide personal shopping video calls to demonstrate pottery pieces and help our customers choose gifts. Drop us a line on our email to book a personal shopping call
What matters to Keeeps?
Keeeps comes from Tamra’s love of organisation, the authenticity of handmade ceramics, a personal desire to: put UK studio potters firmly on the map, offer impressive customer and supplier care, and give back
“By focusing on what is important in life, I unearthed my passion for orderly homes, design and ceramics. Our unique, stand-out, functional homeware made by amazing studio potters, is perfect for those looking for connections, stress relief and care in their lives”
If you love community, art, food, individuality, sustainability or interiors, there's every chance you will love Keeeps :)
We sell all-natural products - clay is literally, fired mud. Our products are made from a no-waste material (unused clay can be recycled into workable clay) which is sustainably and ethically sourced. Whilst not bio-degradable once fired, if buried underground, unlike plastic, pottery does not leech toxins that affect plant growth or ground water
Our packaging is all biodegradable, even the tape, and designed to take up minimal waste in our customers’ bins
We recognise that we must do our best to positively impact employees, society, community and the environment:
- We look after our employees and potters
- We encourage and support a screen-free, mindful career and hobby
- We support British industry and homegrown practical skills
- Our packaging and gift wrapping is all biodegradable and reusable
The online ceramics store was just the beginning of Keeeps. Our 'Just for Keeeps' pieces are made exclusively for Keeeps and some of these are designs we have worked on with the potter. More design collaborations are on the way!
We have a pop-up shop window in Marlow, Bucks, UK. We aim to have a permanent pottery homeware store by late 2021 with a pottery studio for you to enjoy more hands-on fun and joyful experiences with friends and family
We have launched a clay kit collaboration selling home pottery kits with a charity, to help fund art workshops for those in need. We are working on other clay related products and services.
We have other charitable work in the pipeline, with our own charity - For Keeeps Foundation - for art therapy, support for potters and more. More news on this soon.
Sign up to our newsletter to get first dibs at latest pottery releases and become part of our growing pottery-loving community