Our Story & Mission
Who are we?
Keeeps was founded by Tamra Booth in March 2020 with the vision of creating sustainable careers for British potters and becoming the top UK pottery homeware brand.
Tamra went to art college in 1993 where she first discovered the freedom and joy of clay. She then worked in retail and property for over 25 years and reawakened her love of ceramics in 2020. She maintains her property role in an advisory capacity.
The online Keeeps store came first, followed by two successful pop-up shop windows in Marlow in early 2021. Our first permanent Keeeps store and studio opens in Marlow at the end of 2021.
Keeeps is run by Tamra and her small but fantastic team, who are based in Berkshire, UK, and who are ever-so-slightly obsessed with handmade UK pottery.
What we do
You can buy our functional, handmade UK pottery online and, from late 2021, you will be able to buy and make pottery in our shop and studio in Marlow high street.
Our pottery is crafted by real working British potters, both emerging designers and established ceramicists. All the pieces are hand-picked by our team who travel around the UK visiting studios and curating pottery. Some of our ceramic homeware is designed in collaboration with Tamra and the potters, exclusively for Keeeps.
Each piece of British pottery is beautiful, some of it quite fun, and most of it, perfect for gifts. All of it is lovingly handmade and unique, often with little flaws that we call 'flawsome'!
You can buy online from our homeware and kitchenware collections, and we also offer corporate gifting and other business services.
What matters to Keeeps?
Keeeps comes from Tamra’s love of retail, organisation, the authenticity of handmade ceramics, and a desire to: put UK studio potters firmly on the map, offer impressive customer and supplier care, create an exciting retail experience, and give back
“By focusing on what is important in life, I unearthed my passion for orderly homes, design and ceramics. Our unique, stand-out, functional homeware made by amazing studio potters, is perfect for those looking for connections, stress relief and care in their lives. Our upcoming pottery classes will further enhance the well-being of our customers and bring together the communities in which we work”
If you love community, art, food, individuality, sustainability or interiors, there's every chance you will love Keeeps :)
We sell all-natural products - clay is literally, fired mud. Our products are made from a no-waste material (unused clay can be recycled into workable clay) which is sustainably and ethically sourced. Whilst not bio-degradable once fired, if buried underground, unlike plastic, pottery does not leech toxins that affect plant growth or ground water
Our packaging is all biodegradable, even the tape, and designed to take up minimal waste in our customers’ bins
We recognise that we must do our best to positively impact employees, society, community and the environment:
- We look after our employees and potters
- We encourage and support a screen-free, mindful career and hobby
- We support British industry and homegrown practical skills
- Our packaging and gift wrapping is all biodegradable and reusable
The online ceramics store is just the beginning for Keeeps.
Our pop-up shop windows in Marlow, Bucks, were a big hit with locals, and so Marlow is where we are opening our first permanent pottery homeware store in late 2021. There will also be a large studio for pottery classes for you to enjoy hands-on fun and joyful experiences with friends and family
We have launched a clay kit collaboration selling home pottery kits with a charity, to help fund art workshops for those in need. We are working on other clay related products and services.
We have other charitable work in the pipeline, with our own charity - For Keeeps Foundation - for art therapy, support for potters and more. More news on this soon.
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